Key Factors Of Search Engine Marketing

Search Engine Marketing indicates to the process wherein marketers use right set of keyword phrases in bringing traffic from the relevant segment. Search Engine Optimization is one way of doing Search Engine Marketing to optimize the site including its contents, site design and architecture. Content optimization is actually modifying the site’s contents or reorganizing those with the purpose of making the site more reachable and more visible to the targeted audience and make the website more presentable. Many factors are involved in the process of SEM so that the site invites indexing spiders from major search engines including Google, MSN and Yahoo. As a result, the site results in higher ranking.

Here are the key factors to winning the favor of top search engines for your site through SEM process.

Keyword Visibility

Keyword density and placement plays one of the essential concerns for search engine marketing professionals. It is the keywords that are used by any Internet users to reach their desired location in their quest for exact information, hence, placement of keywords must be performed carefully. It is believed that keywords appearing in the top portion of the content drag the attention from search engines because those spiders crawl first the html coding of the site prior to accessing the content.

Inbound Link

Search engine algorithms are altering, so are varying the trend of search engine marketing process. Unlike earlier, search engines have placed more weight on backlinks or inbound links. Search engines regard such backlinks as a type of recommendation system means recommendation of sites to one another. Search engine marketing professionals must aim for getting backlinks from sites that are already doing well at the Search Engine Result Pages.

Site Content

Apart from placing importance on keyword density and inbound links, there is one element of your site to be taken with great value is the web page content. After all, this is the one thing which an internet searcher is searching for. Content is considering the king in the field of search engine marketing. The content must be unique, keyword rich and relevant. Look for those topics that attract curiosity, opinions, and comments.