Search Engine Optimization is enormously admired because elevated rankings in the natural listings in the search engines create immense amount of free traffic. For example, one our personal finance sites will accept upwards of one million visitors a month for the duration of the tax season with the noticeable benefits. The downside to optimization is it can acquire three months to see the first rankings on MSN and six months to a year for the same on Google. Clearly, the process occupies a lot of patience and hard work, but eventually is very worth the attempt.
Internet marketing placement is all regarding combining these two approaches, not picking one more than the other. Since it takes time to observe results from optimization, every campaign must start with a Pay Per Click effort. As rankings initiate to appear, the consequent ads in the Pay Per Click accounts are merely turned off. This allows you to cover your industry from the start while regularly phasing out your paid marketing positions. This is a time tested move toward that all the time works.
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