Search engine optimization (SEO) is the way of making web site search engine friendly and for those who search business through search engine. There are some common inaccuracies that people make while optimizing their sites for search engines.
Find some general mistakes as under that may lead to a decrease ranking in search engines. Sometimes webmasters do not know that they are doing something that will affect search engine positioning, so here are some common mistakes listed.
Incorrect Websites Design:- If website is designed deficiently for example defect of proper navigation, using frames to save web designers designing times, and large graphics which takes long time to load, these all makes effect on listing in Search Engine.
Poorly Content writing
Clarity of content written in site is a very important task for search engine, search engine and directory users. If content written bad and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly or user-friendly.
Duplicate Content
Do not copy content from another website. Because Search engines compares your site with other web site; if your page is updated later that it consider your site as spamming and it may result into penalty or low ranking of your site.
Improper use of Meta Tags
Without Meta tags can misguide search engine for irrelevance search that may cause improper listing of your website.
Absence of Back Links
Your site must be link proper way. For example if you open some page in new tab and there is not any back link of your page or any navigation in that page to return main page than it is just as a deserted island.
Inadequate Marketing Plan
Ranking will not help if you do not know what your target market is. Your ranking has to lead with proper Internet Marketing strategy that hit your target audience and not just useless hits.
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