The theory of Search Engine Optimization (SEO) has produced another of its cousin of the same conflict – Social Media Optimization and popularly known as SMO, very similar to the SEO process. SEO and SMO form an integral part of Internet marketing.
SMO insures that a website is well-liked and effortlessly link-able to various media resources such as blogs, social bookmarking websites, social networking websites and other media sharing websites. The entire principle of SMO is to popularize the website in the social spheres of the internet and make aware of it.
SEO and SMO, in spite of containing their split differences are very similar. However, their functionality is not identical. Both the concepts are beautifully used in complementing each other. Thus it becomes prime responsibility to distinguish and understand the vital characteristics of each and how and when to use both of them.
Similarities of SEO and SMO Link Ability
Link ability decides how connecting one website is in cyberspace i.e. how many people would like to get connected to your website. If visitors are unable to find a good reason to link to your website, then why should they visit again to your website?
There is a huge difference between link ability with link bait. Both are them are unlike each other. Link bait is the content that you may have on your website to which other sites link mechanically because they are similar to it, even without your consideration. On the other hand link ability defines how interesting one can make one’s website to its visitors. It entirely depends on content quality, website design and its usability. Both SEO and SMO make every effort to boost the link ability factor of a website.
Quality Content
This is a usual outcome of the link ability factor. Good content not only enhances the link ability of a website but also provides visitors a reason to reappear. And as repeat visitors increase, the reliability of the website moves upwards.
Dissimilarities of SEO and SMO Channels of Process
SEO is the process of popularizing the website on major search engines like Google, Yahoo, and Bing etc. Thus it pursues the principal strategy ordered by search engines only. SMO is all about making the website popular in social networking websites or media sources of the internet like blogs, forums, online communities, bookmarking websites etc.
Target Users
SEO target users who are searching with particular aim in mind. This is the reason why SEO is being applied after good research and analytics, with a thorough over understanding of the visitor. However, SMO has a broader target audience that mostly consists of confident net users who are looking forward to through a good piece of content.
SMO insures that a website is well-liked and effortlessly link-able to various media resources such as blogs, social bookmarking websites, social networking websites and other media sharing websites. The entire principle of SMO is to popularize the website in the social spheres of the internet and make aware of it.
SEO and SMO, in spite of containing their split differences are very similar. However, their functionality is not identical. Both the concepts are beautifully used in complementing each other. Thus it becomes prime responsibility to distinguish and understand the vital characteristics of each and how and when to use both of them.
Similarities of SEO and SMO Link Ability
Link ability decides how connecting one website is in cyberspace i.e. how many people would like to get connected to your website. If visitors are unable to find a good reason to link to your website, then why should they visit again to your website?
There is a huge difference between link ability with link bait. Both are them are unlike each other. Link bait is the content that you may have on your website to which other sites link mechanically because they are similar to it, even without your consideration. On the other hand link ability defines how interesting one can make one’s website to its visitors. It entirely depends on content quality, website design and its usability. Both SEO and SMO make every effort to boost the link ability factor of a website.
Quality Content
This is a usual outcome of the link ability factor. Good content not only enhances the link ability of a website but also provides visitors a reason to reappear. And as repeat visitors increase, the reliability of the website moves upwards.
Dissimilarities of SEO and SMO Channels of Process
SEO is the process of popularizing the website on major search engines like Google, Yahoo, and Bing etc. Thus it pursues the principal strategy ordered by search engines only. SMO is all about making the website popular in social networking websites or media sources of the internet like blogs, forums, online communities, bookmarking websites etc.
Target Users
SEO target users who are searching with particular aim in mind. This is the reason why SEO is being applied after good research and analytics, with a thorough over understanding of the visitor. However, SMO has a broader target audience that mostly consists of confident net users who are looking forward to through a good piece of content.
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