Search Engine Friendly Web Design Approach

Online marketers understand the importance of getting top search engine rankings in major search engines such as Google, Yahoo, and MSN. So they spend much time in optimizing website content. However, many of them ignore the fact that web design structure has vital role in search engine optimization (SEO). To achieve high ranking, you cannot just rely on web designers because they could be good at web design but not good at Search engine optimization.

Important web design elements to be consider during website optimization process.

CSS Style sheet

It is good to use CSS style sheet to format your web design because it can standardize the outlook of your website. For the sake of convenience, some web designers use internal CSS which is not good! You should use external CSS style sheet so that your HTML coding becomes concise, and mainly compose of your website content. It is an important SEO practice.

Content Management Software (CMS)

If you use CMS to manage your website, ensure your CMS provides certain features such as it provides different templates for different sections/pages, Title and Meta tags for different web pages, it generate static HTML pages instead of dynamic pages. If your web pages cannot get indexed, you absolutely get no rankings.

HTML Code Compliance

As a good web design practice, simply makes sure your HTML coding is compliant to some well recognized HTML standards such as W3C standard. Some search engine optimizers reported that non-compliant web design could cause difficulties for search engines to index and examine your website. It hinders your website to get top ranking.

Use of Graphics

You should optimize the file size of your images. As search engines like to read text, you should avoid the use of graphics near top of your website, whenever it is possible.

Multiple-level Navigation Menu

Several websites use multiple-level navigation menu in JavaScript. However, the coding generally leaves in the HTML body which is no good in terms of SEO. Use separate JavaScript from HTML coding by using external JavaScript file.