Website Marketing Strategy-3 Key Concepts

What's your website marketing strategy?

Does it contain all the exact elements? If you're not getting as much free traffic as you think you should be, make sure your plan includes the most useful techniques. Below are three important concepts to integrate into your website promotion efforts. You can make use of each of them individually, but combining them gives them much more power.

Diversification of links and keywords

Diversification brings constancy. We all know that the foundation of getting free website traffic is to be found in the search engines for our chosen keywords. As website owners, we often spend a more time working in the direction of high rankings in the search engines for key terms.
The more keywords your website is found for, the more stable the traffic. Keyword diversification, therefore, should be a primary objective for any website marketing strategy.

To achieve that, first, build more pages. More pages means more PageRank, more internal linking, and more words your website can be found for. Second, create content and links on as many other websites as is reasonable. The more sources of traffic you have, the more the search engines will like you.

Leverage powerful sites

Leverage allows you to increase the power of your efforts. You can use the power of article directories. Article directories also build links without any extra effort on your part. Submit your article once, and it continues to work for you.

One of the right ways to use leverage is to increase your content around on various powerful sites. This allows you to increase your reach, get the notice of the search engines, and rank higher. By article sites, Squidoo, and other user generated content Web properties help you reach new markets and create valuable back links to your site.

Automation

Automation can free up your period, create leverage, and help you diversify. Using software is one way to take benefit of automation. You can use software to create links, make article or directory submissions, and explore new topics for your website.

If you think your website marketing strategy is failing you, evaluate it and make sure you're taking full advantage of diversification, leverage, and automation. If you don't have sufficient inpointing links, diversify your efforts. If you aren't leveraging other websites to make your business, create additional content on more powerful sites. If you are not automating, then start doing so. Making little changes in these areas can lead to big changes in terms of more free traffic.