Search Engine Marketing - The New Face Of SEO

Search Engine Marketing is now the new face of SEO. While the two terms share many similarities, it’s more aesthetic than actually working the same in practice. SEO still has its position and it’s an important one, but for your website or business to really prosper online you need to combine SEO with search engine marketing.

Search Engine Marketing, is simply marketing for the various search engines. While this may sound identical to search engine optimization, there’s a very big difference between the two although both should be used side-by-side to truly maximize your online presence. Whereas Search Engine Optimization is a combination of optimizing the web pages, search engine marketing takes SEO and expands it into many different areas.

Search engine marketing builds your online presence and enhances any SEO tools that you have in place. This offers your website and associated offshoots - a blog, for example - as a far more authoritative source of information, which helps you to gain the trust of the all-important web users. Search engine marketing technique includes:

Developing your online brand - social media networks, blogging, article submission, etc. It’s essential not to saturate the market though - choose two or three respected social networks, article directories and blogging communities and start developing your profile.

External links to your site are another significant area of search engine marketing, but only if these links is quality base and relevant. Quality links are where other webmasters recommend your website as a source of information - this is where the value of developing your online brand comes in.

Email marketing is another outstanding form of search engine marketing, as long as you do it professionally and ethically. Place a newsletter sign-up form on your website for visitors to subscribe to - these ensure they actually want to hear what you have to say, as opposed to viewing emails from you as Spam. When you send a newsletter out, including offers, advice and links back to your site where this offers/advice can be found. These ensure an instant and interactive call-to-action where your newsletter reader sees something and acts on it – for online businesses it offers an excellent method of increasing sales.