The benefits of Affiliate Marketing are more marked today than before. This is one of the main reasons for the immense popularity of affiliate marketing programs among thousands of internet marketers.
Latest web technology has helped the affiliate marketers to get their statistics and income figures the moment they make an affiliate sale. Both the affiliates and the merchants have realized that affiliate marketing is effective for both of them.
The merchants identify affiliate marketing as an opportunity to advertise their products at a much lesser cost. On the other hand, the affiliates see affiliate marketing as an uncomplicated way of earning online income by doing something which they like most, and that is web publishing.
Affiliate marketing is no longer considered as a secondary method of marketing by the merchants or as another income source by an affiliate marketer. There are different varieties of affiliate marketing; the primary classification of affiliate marketing programs lies under than two categories: pay-per-click (PPC), and pay-per-performance (PPP).
1. Pay Per Click (PPC)
PPC is the most accepted type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing the merchant pays his affiliate whenever a visitor is referred to his site, which is someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount still if the visitor he referred does not purchase anything from the merchant’s site.
2. Pay Per Performance (PPP)
In this type of affiliate program, the merchant pays the affiliate only when his recommendation converts into an action - that is whenever the visitor he has recommended actually buys something from the merchant’s site or when the visitor becomes a lead. This means that the merchant saves his own direct marketing efforts.
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