Difference between Search Engine Marketing and Internet Marketing Services!!!

Search Engine Marketing (SEM) is a part of Internet Marketing Services.By Search Engine Marketing we can promote products and services of a company by marketing the company’s website, on the Internet and various Search Engines like Google and Yahoo.The marketing and promotion of a website is achieved by raising its visibility and ranking in the result pages of Search Engines.

Search Engine Marketing includes utilizing Search Engine Optimization(SEO) techniques, paid inclusions in Search Engines, and paid placements. The efforts of a SEM strategy are aimed at increasing the traffic and visitors to a website from Search Engine Results. The number of visitors and the conversions thereof are also calculated to get an idea of the effectiveness of the SEM campaign. Conversions are the measure of total visitors to the site and the actual number of visitors who registered on the site, or bought a service or product, or contacted the company for more information.

One of the well-known and widely used Search Engine Marketing methods is PPC Marketing. It is not only used in Search Engine result pages, but is also used in various advertising networks, websites, and blogs, and advertisers only pay for the number of people clicking on the advertisement. When a user types a keyword or phrase in a Search Engines search box, which matches the advertisers keyword or key phrase list, or visits a webpage with content that is relevant to the advertisers keyword or phrase, the advertisements are displayed. These advertisements are known as sponsored advertisements.

Internet Marketing Services is a broad field and includes Search Engine Marketing. Internet Marketing brings together the creative and the technical aspects of the Internet and includes website design and development, advertising and sales.
Internet Marketing Ideas does not mean just building and promoting a website,nor is it just placing banner ads on many websites.

Internet Marketing can be effective only if there is a comprehensive long term strategy according to a company’s sales goal, business model, keeping in mind the company’s website, function, and appearance. The focus of Internet Marketing Services is on a target market by selecting proper advertising media, type, and design.