How Search Engines Work?

Do you know how exactly search engine marketing works?

Actually Search engine marketing relies on basic principles of search engine optimization. Search engine optimization makes it possible for search engine’s spider to find web page and add it to the search engine results page whenever someone does a search for a keyword or key phrases that shows up on your website.

Search engine optimization make your website easier for the spiders to find the web page and for people who are searching the web to find. Search engine uses thousands of logic to index the millions of web pages that are on the Internet. Search engine spider work back words following links and searching for common keywords and key phrases.

Every page that the spider crawls with those particular words on them is indexed and saved. Those pages are the ones that show up in the search engine results page when someone uses Google or another search engine to look for websites on a particular page.

Search engines are the places where your site is appears. The page ranking is based on the content of the your website, how many times particular words and phrases appear on the site and the relevance of the site to those search times. This is why search engine marketing depends so heavily on Search engine optimization.

If user wants that their website is to show up higher on the search engine results page then you use to use search engine marketing and search engine optimization techniques in order to get the spiders to notice your site and put your site higher on the search engine results page. People who has been using a search engine to look for websites will rarely click to the second search engine results page.