Internet Marketing And Search Engine Marketing

Internet marketing is of recent populated but since its origination it has become most popular among the customers. Internet marketing is a marketing of the products and services via internet. It is also popularly known with other name like web marketing,online marketing,Internet Marketing and Search Engine Marketing and e-marketing.

Internet marketing is a combination of search engine marketing (SEM), email-marketing, affiliate marketing, display advertising and social media optimization such as blog marketing,forum marketing etc.

The main aim of internet marketing is to bring business for a company and hence lead to the revenue generation.

The main scenario of internet marketing can be explained by an example…. Suppose a company has launched a website for the kids toys,in which it has a cataloged which display kids toys, dresses, and other items regarding kids. Since the website has been launched recently,so the main aim of Internet marketing company would be to promote the website and make its presence prominent in the world of internet so that hundreds and thousands of visitors visit the site and see their online products.

First things is for SEO would be to do the keywords analysis. The proper keywords have to be selected so that the search engines can pick up the site easily and more often. Another option would be through advertisement on social networking sites. The blogs posted on face book,orkut,linked in and all famous social networking sites.

Search engine optimization (SEO) is another methods of promoting a website. The website is optimized with popular keywords thus improving the position of a website on a search engine like google and yahoo. Earlier the site appears on the search engines the hits by the visitors would be more.

Article marketing is also one of the most effective methods of internet marketing strategy. This could also be clubbed with SEO as with one or more popular keywords the content can be written and can optimize or submit articles on to other article directories and thus helps in building links.

Search engine marketing (SEM) is another kinds of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion. The largest SEM vendors are Google ad words, Yahoo! Search Marketing and Microsoft ad center.