As Google attempt to think like a human being, it is still only a computer & so relies upon a composite algorithm to compile the essential data. This algorithm relay’s upon seem for over one hundred dissimilar factors on every page which it then scores in order to be able to rank every site. These issues can also be over done so it is extremely essential to seek professional guidance previous to attempting to optimize a site manually.
Google make use of electronic “spiders” to look for links on web sites, following each in turn, understanding all the text it can find on the way. It similar to find keywords in cluster, headings, image labels etc, but several otherwise it will think that you are trying too hard & will then initiate to reckoning them against you.
Ninety Nine percent of Web Site Design is accepted out by designers who know minute if anything about Search Engines Optimization. This can generate major troubles for their clients who primarily fail to realize that the manufacture of their website will result its ability to rank well in the major Search Engines.
Google has had a vast difficulty reading images & Java Script (flash buttons/links etc). The problem is that up until recently it couldn’t read them or follow them. Latterly Google has developed so it can currently read some Java Script, but this is by no means perfect across all sites.
This means that whilst you may have the richest content on the web for your specified topic, if your direction-finding devices are images or make use of Java Script then all Google will scrutinize is a blank page with no links & you will forever wallow in the lower rankings, miles from the all significant traffic.
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