As we know there are two type of SEO one is on-page optimization and another is off-page optimization. On-page optimization is what we do on the web page and off-page is what we do off the pages of a website.
Let me tell you one of the important secret of On-page optimization. While doing on-page optimization we first focus on Title tag because Search Engines like Google,Yahoo,MSN etc. give quite a bit importance to it. Most of us thinks that changing this frequently can improve the rankings of website but it is not that much true, rather it actually hurt your rankings.
I have experienced its loss when i tried to change the title tag for our site applelounge.com it is Internet Marketing Company, which was already ranking well. If we change title tag, search engines takes time to get it cached. Especially, it would definitely look strange in the eyes of Google and other search engines if you have made the changes in the main title and description tags after a long time.
In a nut shell it is not good to change the title tag when your site is already cached and ranking well. So i will suggest, instead of changing the title tag try to add content about those keyword or key phrases on your page and add links with appropriate anchor text from site with relevant content.Best thing is that, Do optimization but in a right way.
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