Friday, July 24, 2009

What Are Meta Search Engine Marketing?

For all those who are not aware of the fact, that there are four different kinds of major Search Engine Marketing forms, the crawler based search engine, Search engine directories that are manually maintained, the paid inclusion engines, the hybrid or Meta search engines.

As the name indicates Hybrid search engines are a combination of two search engine forms the crawler search and the search directories. The Hybrid Search Engine Marketing method makes use of both the crawlers and the human search techniques to provide the best and the most relevant results to their search. The biggest search engines today, Google and Yahoo are both hybrid search engines which make use of both the above stated methods in their search engine optimization technique. As a matter of fact the two have ultimately evolved over the years to become hybrid.

This type of search engine marketing is also referred as Meta Search Engine Marketing. These are parallel search engines that combine the search of a number of search engines and search directories at the same time and place their results together.

The Meta search engine marketing techniques are of great use to users when a small number of important searches are required. They combine the most commonly hit results of all these search engines and present them in one list. It is also of great use to the advertisers as they can make the most out of their search engine optimization techniques. The Meta search engines guarantee a greater number of hits and traffic generation other than the other techniques.

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